Project Idea:
To Design and build a mobile-first sneaker app that allows users to purchase sneakers from multiple global stores, manage and catalog their personal sneaker collections, and track the total value of their sneaker assets. A supporting marketing website was also created to promote awareness and drive app downloads.
Goals:
Create an intuitive mobile app UI for sneaker shopping and collection management.
Allow users to track the total net worth of their sneaker collections.
Build a modern and responsive website to promote the app and convert visitors into users.
Ensure a seamless user experience across platforms (iOS, Android, and Web).
Integrate a clean onboarding experience and easy access to sneaker drops.
Challenges:
Designing a dual-purpose interface that works for both buyers and collectors.
Ensuring product visuals and catalog data sync accurately with user input.
Crafting a visual identity that appeals to both streetwear culture and everyday users.
Balancing aesthetics and performance across high-resolution product galleries.
Developing content that speaks to both collectors and casual sneaker buyers.
Results:
Launched a clean, minimalist mobile app UI with high user retention in early testing.
Designed and structured a responsive, scroll-optimized marketing website.
Achieved strong UX feedback with praise for sneaker net worth tracking and search filters.
App demo screens featured in several design showcases for mobile UI excellence.
Increased user interest with an average 32% conversion from website visits to app downloads.
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