Goals:
Communicate brand identity and value proposition
Showcase property listings with robust filters and details
Enable seamless property search and lead capture
Provide an easy admin interface for internal management
Challenges:
Designing a clean structure for complex property data
Balancing conversion-focused elements (inquiry forms) with usability
Creating advanced listing filters without overwhelming users
Solutions:
Prioritized simple navigation and search with advanced filters
Integrated sticky inquiry triggers and pop-up forms to boost leads
Developed consistent components for listings, detail pages, and dashboards
Results:
Enhanced clarity of offerings and increased user engagement
Streamlined property discovery with intuitive filters
Improved lead capture through low-friction inquiry flows
Live Project: https://afinneyrealty.com/
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